Top 20 Highest-Paid Instagram Influencers In 2023

The world of social media has become an increasingly lucrative field for influencers who are able to build a large and engaged following. Among the most popular social media platforms is Instagram, which has become a key platform for influencers to showcase their brands, products, and lifestyles.

In 2023, there are expected to be a number of high-earning Instagram influencers who are able to monetize their following and generate substantial income from brand collaborations, sponsored posts, and other forms of monetization.

In this article, we will take a closer look at the top 20 highest-paid Instagram influencers in 2023, analyzing their strategies, success stories, and earning potential in the competitive world of social media influencing.

Summary of Top 20 Highest-Paid Instagram Influencers

The world of social media has become an increasingly lucrative field for influencers who are able to build a large and engaged following. Among the most popular social media platforms is Instagram, which has become a key platform for influencers to showcase their brands, products, and lifestyles.

In this article, we will take a closer look at the top 20 highest-paid Instagram influencers in 2023, analyzing their strategies, success stories, and earning potential in the competitive world of social media influencing.

In 2023, there are expected to be a number of high-earning Instagram influencers who are able to monetize their following and generate substantial income from brand collaborations, sponsored posts, and other forms of monetization.

1. Cristiano Ronaldo and Biography

Cristiano Ronaldo (@cristiano) is a Portuguese professional footballer who plays as a forward for Juventus in the Italian Serie A and the Portugal national team. He is one of the greatest footballers of all time, having won numerous awards and accolades throughout his career. With over 454 million followers on Instagram, he is also one of the highest-paid influencers on the platform.

According to estimates, Cristiano Ronaldo earns an average of $3.92 million per post on Instagram. He regularly shares photos and videos showcasing his personal life, training sessions, sponsorships, and endorsement deals with brands such as Nike and Herbalife. His social media presence has helped him build a massive fan following around the world.

Apart from his success on the field and on social media, Cristiano Ronaldo is also known for his philanthropic efforts. He has donated millions to various charities over the years and continues to use his platform to raise awareness about important causes such as childhood hunger and cancer research. Overall, he is a true inspiration both on and off the pitch.

 2. Leo Messi and Biography

Lionel Messi (@leomessi), commonly known as Leo Messi, is a professional footballer from Argentina who currently plays for Paris Saint-Germain (PSG) and the Argentine national team. He is widely regarded as one of the greatest footballers of all time due to his incredible skill on the pitch. With 427 million followers on Instagram, he is one of the most influential people on social media.

As an influencer, Messi has a massive reach and his endorsements can be extremely lucrative. According to estimates, he charges around $2.94 million per post on Instagram. This makes him one of the highest-paid influencers in the world and showcases just how valuable his platform truly is.

Despite his immense success on social media, Messi remains humble and dedicated to his craft. He continues to inspire millions of fans around the world with his incredible talent both on and off the pitch.

Whether you’re a fan or not, there’s no denying that Leo Messi has left an indelible mark on modern football culture that will continue to influence generations to come.

3. Kylie Jenner and Biography

Kylie Jenner (@kyliejenner) is a famous American media personality, socialite, and businesswoman who has made her name as one of the highest-paid Instagram influencers in the world. With over 379 million followers on her Instagram account, Kylie has been able to earn an estimated average price per post of $1,835,000 . She uses this platform to promote her personal brand and various products such as makeup and skincare lines that she owns.

Born on August 10th, 1997 in Los Angeles, California, Kylie Jenner started her career in media by appearing on the reality TV series ‘Keeping Up with the Kardashians’.

In 2015 she launched her own cosmetics line known as Kylie Cosmetics which became a huge success within months of its launch. Today it is worth over $900 million making Kylie one of Forbes’ youngest self-made billionaires.

Kylie’s popularity extends beyond digital platforms with several endorsement deals from top brands like Adidas and Puma. Her influence has also helped raise awareness for philanthropic organizations like Smile Train which provides free cleft surgery for children in developing countries.

Overall Kylie’s entrepreneurial spirit and social media prowess have cemented her place as one of the biggest names in influencer marketing today.

4. Selena Gomez and Biography

Selena Gomez (@selenagomez) is a renowned American singer, actress, and songwriter who has been active in the entertainment industry since 2002. She made her debut as an actress on Barney & Friends and gained widespread recognition for her role as Alex Russo on the Disney Channel series Wizards of Waverly Place. Gomez’s career has been highly successful, with numerous hit songs and accolades to her name.

Gomez is also one of the highest-paid Instagram influencers in 2023, with an estimated average price per post of $1,735,000. With more than 376 million followers on Instagram alone, she has become one of the most influential celebrities across all social media platforms.

Her posts range from personal photos to promotional content for brands such as PUMA and Coach.

Despite facing health challenges such as lupus and anxiety over the years, Selena Gomez continues to inspire millions through her music and activism work while achieving immense success in various other ventures.

She remains one of the most popular celebrities globally thanks to her talent and massive following on social media platforms like Instagram.

5. Dwayne Johson and Biography

Dwayne Johnson (@therock), better known as ‘The Rock’, has made it to the list of the top 20 highest-paid Instagram influencers in 2023. With a whopping 362 million followers, he has become one of the most influential celebrities on social media. His average price per post is estimated at $1,713,000.

Born in California in 1972, Dwayne Johnson began his career as a professional wrestler before transitioning into acting. He first gained popularity in the late ’90s and early 2000s for his role in WWE (World Wrestling Entertainment). Later on, he moved to Hollywood and starred in blockbuster movies like The Scorpion King, the Fast & Furious franchise, and San Andreas.

Apart from being an actor and wrestler, Dwayne Johnson is also known for his philanthropic work. He established The Dwayne Johnson Rock Foundation to help terminally ill children and founded Project Rock to promote fitness and wellness among people across the world. With such diverse accomplishments under his belt, it’s no wonder that The Rock continues to dominate both traditional and digital media platforms with ease.

6. Ariana Grande and Biography

Ariana Grande (@arianagrande) is an American singer, songwriter, and actress who has been in the entertainment industry since 2008. She first gained popularity for her role as Cat Valentine in the Nickelodeon television series Victorious and later went on to pursue a successful career in music. With over 355 million followers on Instagram, she is one of the most followed celebrities on the platform.

As an Instagram influencer, Ariana Grande commands an average price per post of $1,687,000. Her posts often feature behind-the-scenes glimpses of her life on tour and in the studio as well as promotional content for her music and merchandise.

In addition to her social media presence, she has also been involved in various philanthropic endeavors such as supporting LGBTQ+ rights and mental health awareness.

Despite facing personal struggles such as the Manchester Arena bombing at one of her concerts in 2017 and the loss of her ex-boyfriend Mac Miller to a drug overdose in 2018, Ariana Grande continues to be a major force in both music and social media. With several hit songs and albums under her belt along with a massive following online, it’s clear that she will remain a prominent figure for years to come.

7. Kim Kardashian and Biography

Kim Kardashian West (@kimkardashian) is a reality TV personality, entrepreneur, and influencer. She rose to fame with the hit show “Keeping Up With The Kardashians.” With over 344 million followers on Instagram, she has become one of the most influential people on social media. Kim is also known for her collaborations with various brands and businesses.

Apart from her successful career in entertainment, Kim is a successful businesswoman. She owns KKW Beauty and Skims Solutionwear which have been hugely successful. Her beauty line alone reportedly made $100 million in its first year of operation. Kim’s influence and success have earned her an estimated average price per post of $1,689,000 on Instagram.

Kim has also been involved in various philanthropic activities like raising awareness about mental health issues and advocating for prison reform. She recently started studying law to help those wrongly convicted or unfairly sentenced. Overall, Kim Kardashian West’s influence extends far beyond just entertainment; she has become an icon for entrepreneurship and social impact as well.

8. Beyonce Knowles and Biographyiography

Beyoncé Giselle Knowles-Carter (@beyonce) is an American singer, songwriter, actress, and record producer. She was born on September 4, 1981, in Houston, Texas. Beyoncé rose to fame in the late 1990s as the lead singer of Destiny’s Child, one of the best-selling girl groups of all time. She later went on to pursue a successful solo career and has released six studio albums so far.

With over 295 million followers on Instagram (as of 2023), Beyoncé is one of the most influential celebrities on social media. Her estimated average price per post is $1,393,000. However, her earnings go beyond just sponsored posts as she also earns from her music and merchandise sales.

Apart from her music career, Beyoncé is also known for her philanthropic work. She has supported various charitable causes like education access for girls and women’s health issues through her non-profit organization called BeyGOOD Foundation. Additionally, she has been vocal about social issues like racial justice and equality through her music and public statements.

9. Khloe Kardashian and Biography

Khloe Kardashian (@khloekardashian) is one of the highest-paid Instagram influencers in the world. With a massive following of 293 million, she has an estimated average price per post of $1,320,000. Khloe is part of the famous Kardashian family and gained popularity through their reality TV show “Keeping Up with The Kardashians.” She has since built her brand as a fitness enthusiast and entrepreneur.

Apart from being a social media star, Khloe is also a successful businesswoman. She co-founded Good American, a denim brand that promotes body positivity and inclusivity for women of all sizes. Khloe has also published books such as “Strong Looks Better Naked” and “The Revenge Body.” Her influence on social media and entrepreneurship has made her a role model for many people worldwide.

Overall, Khloe Kardashian’s success can be attributed to her hard work and dedication to building her brand both online and offline. Her influential presence on Instagram makes her an essential asset to brands looking to market themselves on social media platforms.

10. Justin Bieber and Biography

Justin Bieber (@justinbieber) Born on March 1, 1994, in London, Ontario, Canada, Justin Bieber is a singer and songwriter who gained fame at an early age. He was discovered on YouTube by talent manager Scooter Braun after posting videos of himself singing covers of songs by famous artists. Braun introduced him to Usher, and the rest is history.

Bieber’s debut album “My World 2.0” released in 2010 debuted at number one on the Billboard 200 chart and made him the youngest solo male artist to top the chart since Stevie Wonder in 1963. Since then, he has released several hit albums like “Believe” and “Purpose,” which have won numerous awards.

Aside from his music career, Bieber has built a massive following on social media platforms such as Instagram. As of 2023, he has over 275 million followers on Instagram alone. With such a huge following, it comes as no surprise that companies are willing to pay big bucks for sponsored posts from him – estimated at an average price per post of $1,281,000!

11. Kendall Jenner and Biography

Kendall Jenner (@kendalljenner) is a fashion model, media personality, and socialite. She was born on November 3, 1995, in Los Angeles, California. Kendall began her modeling career at the age of 14 when she signed with Wilhelmina Models Agency. Since then, she has walked for numerous high-end fashion brands such as Balmain, Chanel and Marc Jacobs.

Apart from her successful modeling career, Kendall is known for her incredible social media influence. With over 276 million followers on Instagram alone, she ranks as one of the highest-paid influencers in the world. Her estimated price per post is $1.29 million – a testament to her enormous brand value.

In addition to her work in fashion and social media influencing, Kendall has also appeared in several reality TV shows including Keeping Up with the Kardashians and Kourtney and Kim Take New York.

She has also been involved in various philanthropic causes such as supporting children’s hospitals and working towards ending gun violence. Overall, Kendall Jenner is an accomplished individual who continues to inspire millions of people worldwide through her work and activism.

12. Nicki Minaj and Biography

Nicki Minaj (@nickiminaj) is a world-renowned rapper, singer, and songwriter who has been in the music industry for over a decade. She launched her career with mixtapes before releasing her debut album Pink Friday in 2010. Since then, she has released four more albums and collaborated with some of the biggest names in the industry. Her Instagram account (@nickiminaj) boasts an impressive 209 million followers as of 2023.

With such a massive following, it’s no surprise that Nicki Minaj is one of the highest-paid influencers on Instagram. According to estimates, she earns an average price per post of $1,031,000. Her posts often showcase her latest music releases or collaborations with other artists. She also frequently shares glimpses into her personal life and promotes various brands on her platform.

Nicki Minaj’s influence extends beyond just music and social media. She has also dabbled in acting and fashion design throughout her career. Regardless of what she does next, it’s clear that Nicki Minaj will continue to be a force to be reckoned with both on and off social media platforms like Instagram.

13. Taylor Swift and Biography

Taylor Swift (@taylorswift), one of the most successful musicians in the world, is also a force to be reckoned with on Instagram. With 244 million followers, she ranks among the top influencers on the platform. According to estimates, her average price per post comes in at around $1,142,000.

Swift’s Instagram account offers fans a glimpse into her personal life and behind-the-scenes moments from her career. She often shares photos and videos from her concerts, recording sessions, and other events. Her posts also showcase her fashion sense and promote various causes she supports.

Beyond music and social media fame, Taylor Swift is known for being an advocate of LGBTQ+ rights as well as feminism. She has used her platform to support these causes through various means including charitable donations and political endorsements. The singer-songwriter also uses her immense influence to speak out against injustices such as systemic racism which has been a recurrent issue in US society over the years.

14. Jennifer Lopez and Biography

Jennifer Lopez (@jlo) is a renowned American actress, singer, and dancer with an impressive social media following of 234 million on Instagram. Known for her stunning looks and impeccable fashion sense, she regularly shares photos and videos showcasing her glamorous lifestyle with fans worldwide. Her followers also appreciate the motivational content she posts, inspiring them to live their best lives.

With such a vast following, Jennifer Lopez has become one of the most sought-after influencers in the world. Brands are willing to pay a premium price estimated at $1,130,000 per post for collaborations with JLo. Her influence on social media extends beyond just sponsored posts; several of her fashion choices have sparked trends that go viral on Instagram within minutes.

Despite being in her early 50s, Jennifer Lopez continues to amass a massive following on Instagram as she shows no signs of slowing down. With upcoming projects such as new music releases and film roles under her belt, it is safe to say that JLo’s influence will continue to grow stronger in the years ahead.

15. Neymar Da Silva Santos and Biography

Neymar Da Silva Santos (@neymarjr), popularly known as Neymar Jr., is a Brazilian professional footballer playing for Paris Saint-Germain and the Brazil national team. With over 203 million followers on Instagram, he secures the 15th spot in the list of highest-paid Instagram influencers in 2023. The estimated price per post for Neymar is around $945,000 $945,000.

Apart from his impressive career achievements, Neymar has been associated with many brands such as Nike, Red Bull, and DAZN. His brand value has significantly increased over the years due to his massive following on social media platforms like Instagram. The football star’s posts often feature luxurious lifestyle shots while endorsing different products.

Neymar’s journey to becoming one of the most influential athletes globally began at a young age when he moved from Sao Paulo to play for Santos FC. After winning multiple domestic titles with Santos FC and securing his place in Brazil’s national team lineup, he transferred to Barcelona in 2013 before moving to Paris Saint-Germain in 2017 for a record-breaking transfer fee of €222 million – making him one of the most expensive players globally.

He continues to dominate both on-field and off-field through his strong online presence and endorsement deals with various top brands worldwide.

16. Katy Perry and Biography

Katy Perry (@katyperry), one of the most prominent pop stars of our time, is also among the highest-paid Instagram influencers. With a whopping 190 million followers on her Instagram account, she has become a force to be reckoned with on social media. Her posts are known for their vibrant and colorful aesthetic that engages her audience and draws them in.

According to estimates, Katy earns an average of $1,029,000 per post on Instagram. This figure is due in part to her massive following but also reflects her wide appeal across demographics and industries. She frequently collaborates with brands such as CoverGirl and H&M, showcasing their products in her posts.

Despite being a global superstar with countless accolades under her belt, Katy remains down-to-earth and relatable online. Her fans appreciate this authenticity and eagerly await each new post from the pop icon-turned-influencer. As she continues to dominate the music industry and social media landscape alike, it’s safe to say that Katy Perry will remain at the top of her game for years to come.

17. Virat Kholi and Biography

Virat Kohli (@virat.kohli) is an Indian cricketer and captain of the Indian national team. He is also one of the highest-paid Instagram influencers in the world, with over 235 million followers on his account @virat.kohli. With such a massive following, he commands an average price per post estimated at $1,088,000.

Born on November 5, 1988 in Delhi, India, Kohli started playing cricket at a young age and was soon recognized as a prodigious talent. He made his first-class debut in 2006 for Delhi and went on to represent India in all three formats of the game. In 2014, he was appointed as the captain of the Indian cricket team for Test matches and later became the captain for all formats.

Apart from his cricketing achievements, Kohli has also made a name for himself as a brand ambassador for various companies such as Adidas and PepsiCo. He has also started his own fashion line called “Wrogn” which includes clothing and accessories for men.

With his massive social media presence and entrepreneurial ventures, Kohli continues to be one of the most influential people both on and off the field.

18. Kourtney Kardashian and Biography

Kourtney Kardashian (@kourtneykardash) is one of the most popular Instagram influencers in 2023, with over 212 million followers. As a member of the Kardashian family, Kourtney has built a massive social media presence by sharing her daily life and fashion choices with her fans. Her Instagram page features a mix of personal photos, sponsored posts, and brand collaborations.

With an estimated price per post of $964,000, Kourtney is among the highest-paid Instagram influencers in the world. She collaborates with various brands across different industries such as beauty and fashion to promote their products on her page. Through these partnerships, she not only earns significant money but also helps brands reach a wider audience.

In addition to being an influencer, Kourtney is also known for her appearances on reality TV shows such as Keeping Up With The Kardashians. She has used her fame to launch various businesses such as Poosh.com – a lifestyle blog that focuses on health and wellness tips.

Overall, Kourtney’s success can be attributed to her strong social media presence coupled with strategic business ventures that have helped grow her net worth significantly over time.

19. Miley Cyrus and Biography

Miley Cyrus (@mileycyrus) is an American singer, songwriter, and actress who gained popularity with her role as Hannah Montana on the Disney Channel. She has come a long way since her days as a child star and has established herself as one of the most successful pop stars in recent years.

With 196 million followers on Instagram, Miley Cyrus ranks at number 19 on the list of highest-paid influencers in 2023.

As per estimates, Miley Cyrus can earn up to $928,000 per post on Instagram. In addition to her music career, she is also known for her activism work and philanthropic efforts. She has worked with various organizations such as Happy Hippie Foundation and The Trevor Project to support LGBTQ+ rights and mental health awareness.

Miley Cyrus’s Instagram profile showcases her eccentric personality with colorful posts that often include pictures of herself performing or hanging out with friends.

Her unique style and outspoken nature have earned her a massive following across social media platforms making her a highly sought-after influencer for brands looking to reach younger demographics.

20. Kevin Hart and Biography

Kevin Hart (@kevinhart4real) is a well-known comedian, actor, and producer. He has gained tremendous success through his work in the entertainment industry, which has led him to become one of the highest-paid influencers on Instagram with 165 million followers. With this large following, Kevin charges an estimated average price of $780,000 per post.

Born on July 6th, 1979 in Philadelphia, Pennsylvania, Kevin Hart began his career as a stand-up comedian before branching out into acting. He is best known for his roles in blockbuster films like Jumanji: Welcome to the Jungle and Central Intelligence.

In addition to acting and comedy performances, he has also produced several successful television shows and movies including Real Husbands of Hollywood and Night School.

Despite facing controversy throughout his career for past homophobic remarks that resurfaced in 2018 during his Oscars hosting gig (he later apologized), Kevin remains a well-respected figure in the entertainment industry.

His massive social media following allows him to connect with millions of fans worldwide while using sponsored posts as an additional source of income.

FAQ | Top 20 Highest-Paid Instagram Influencers